After his engagement to Aishwarya Rai, here’s first loss, Abhishek Bachchan incurred, as Ford Fiesta today announced that it would not be renewing its December 2005 endorsement deal with Abhishek Bachchan which expired last month.
Scott McCormack, Ford india ‘s Vice president, marketing, confirmed as much. “We have not renewed the endorsement deal with Abhishek Bachchan,” agencies quoted him as saying.
The industry buzz is that Abhishek has ratcheted up his brand ambassador fees, riding the success of Mani Ratnam’s ‘Guru’.
And the car company Ford is believed to have been not agreeable with the rising star’s revised rates.
However on asked, McCormack denied the rumour, “This was a mutually amicable call by both of us.”
