Aishwarya Rai

With the gorgeous Aishwarya Rai entering the Bachchan family-fold, the “Bachchan brand” value has now crossed the above Rs 700 crore mark.

According to financial analysts and trade experts, the Bachchan brand value is worth Rs 700 crore as Bollywood mega superstar Amitabh Bachchan and his son Abhishek Bachchan are brand ambassadors for various products.

Ash, becoming a part of the family now, could add to that value by several crores. Among the actors who endorse products, Bachchan, Aamir Khan and Shah Rukh Khan are the highest paid stars who charge between Rs 4-5 crore for a single brand.

Ash, who was chosen by Time magazine’s Asia edition as one of Asia’s ‘100 most influential people’, is the brand ambassador for products like L’Oreal, Nakshatra Diamonds and Lux, to name a few.

The more the Bachchans keep the marriage details a secret, the more people are going crazy. Brands are falling over each other to get the elusive Bachchans and their new bahu together.