Aishwarya Rai

Ultra fair Aishwarya Rai-Bachan is not really going to stand for it anymore. She has flat out refused to be the spokeswoman for L’Oreal’s most recent skin fairness cream venture. Aishwarya Rai-Bachan was L’Oreal’s first choice for obvious reasons (she’s hot) and because she is one of the most gorgeous and well recognizable faces of both Bollywood L’Oreal which, is why she was of course a prime candidate. She’s done it all from acting to modeling and now they really hoped that she would say yes to this. Even Aishwarya Rai-Bachan has her limits and has said no. I for one am glad that she’s going to take a stand. Since what I will refer to as the ‘incident,’ L’Oreal has decided to still keep her for their over-thirty ads, meanwhile making the ‘Saawariya’ star Sonam Kapoor (who by the way wholeheartedly accepted) as their fresh new face for their fairness product. While this is slightly unfair on the part of the beauty company giant, but still not enough to sway Aishwarya Rai-Bachan.

I’m not judging Sonam Kapoor for taking the gig, but I’m glad Aishwarya Rai-Bachan stood by her moral high ground and refused to endorse something, knowing that the color of a person’s skin has always been an issue in countries like India and Pakistan. Realistically in most countries where darker skin is prevalent, skin brightening and bleaching treatments are sure to follow and always prove to be a popular item. Whether Aishwarya Rai-Bachan’s stand will make a difference, it’s definitely a wake-up call to people, showing that unequal treatment due to the color of a person’s skin isn’t acceptable. It also shows that everyone can be beautiful and skin brightening treatments that don’t directly use the words bleach, but insinuate much more will hopefully die down in popularity because of Aishwarya Rai-Bachan’s stand. That’s pretty awesome to think about.