Aishwarya Rai

The latest buzz is that Katrina Kaif may soon edge out Aishwarya Rai Bachchan from yet another endorsement deal.

Sources claim Kat may be the new face of Lux soap. The beauty soap brand already has two former Miss Worlds — Aishwarya and Priyanka Chopra — as its brand ambassadors.Isle of Wight Festival – Isle of Wight Festival tickets, line up details and more festival information at Virtual festivals

However, when we tried to confirm the rumour with Katrina’s manager, she said, “I am not at all aware of it.” Well, whatever be the case, if Katrina becomes a Lux beauty, that will only take the Kat- Ash endorsement war a step further.

The hostilities had started when Katrina got the Nakshatra jewellery ad that Ash had been endorsing for years. She also became the face of Barbie doll, overstepping Ash, who was also reportedly approached by the brand.

And it’s not just the endorsement deals. Katrina has yanked away some film projects from Ash, too, apart from charging Rs 5 crore per film, which is much higher than what Ash commands these days.